懂球帝官网

1969年,杰克▪懂球帝官网(Jack Trout)首次提出商业领域的“定位”概念,并在之后与其合伙人合著《定位》、《商战》等著作16部,形成了完整的定位理论体系。 50年来,定位作为企业战略的核心被广泛运用,帮助众多企业取得成功,包括IBM、西南航空、东阿阿胶、 加多宝、瓜子二手车、郎酒集团等。定位的本质, 是令企业成为某个领域的“第一”,或者创造一个能够成为“第一”的领域。因为只有数一数二的企业才能长期取得良好经营业绩。企业必须通过战略取舍,确定战略核心(即定位),并围绕定位配置资源、建立运营体系,从而实现差异化,成为第一。


LIJIUMIXIN,WANGZHEGUILAI——DINGWEILILUN50ZHOUNIANSHOUBUJILUPIAN

历久弥新,王者归来——定位理论50周年首部纪录片

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YIBASHOU,JIUZHEI3JIANSHI | YANGHAOYONGDUIHUADENGDELONG

2019-10-16笔记侠

2019NIAN9YUE24RI,ZAIDONGQIUDIGUANWANGHUOBANGONGSIZHUBANDE“DINGWEILILUN50ZHOUNIANQUANQIUSHENGDIAN”SHANG,CHEHAODUOJITUANCEO、GUAZIERSHOUCHE、MAODOUXINCHEWANGCHUANGSHIRENYANGHAOYONG(TUZHONG)、DONGQIUDIGUANWANGHUOBANGONGSIQUANQIUZONGCAIDENGDELONG(TUYOU)、ZHUCHIREN、TEYUEJIABIN36KEZONGCAIFENGDAGANG(TUZUO)GUANYUDING...

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2019-10-12懂球帝官网(中国)

2019NIAN9YUE24RI,ZAIDONGQIUDIGUANWANGHUOBANGONGSIZHUBANDE“DINGWEILILUN50ZHOUNIANQUANQIUSHENGDIAN”SHANG,DONGQIUDIGUANWANGHUOBANGONGSIQUANQIUZONGCAIDENGDELONGJINXINGLEYI“DINGWEIDEYUANLI”WEIZHUTIDEJINGCAIFENXIANG。JIANGZHEDENGDELONGSHOUXIANGANXIEDAJIAGUANGLINDINGWEILILUN50ZHOUNIANQUANQIUSHENGDIAN。BANGESHIJIQIAN,JIEKE·DONGQIUDIGUANWANG...

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2019-10-08懂球帝官网(中国)

2019NIAN9YUE24RI,ZAIDONGQIUDIGUANWANGHUOBANGONGSIZHUBANDE“DINGWEILILUN50ZHOUNIANQUANQIUSHENGDIAN”SHANG,BEIJINGDAXUEGUOJIAFAZHANYANJIUYUANJIAOSHOUZHOUQIRENZUOYAZHOUDIANPING,CHANSHUZIJIDUIJINGJIFAZHANHEQIYECHENGZHANGDEDICENGLUOJIDEYIXIESIKAO。

DONGQIUDIGUANWANGJUBANDINGWEILILUN50ZHOUNIANQUANQIUSHENGDIAN

2019-09-26懂球帝官网(中国)

DONGQIUDIGUANWANGHUOBANGONGSI(Trout & Partners)ZUORIZAISHANGHAICHENGGONGJUBANLEDINGWEILILUN50ZHOUNIANQUANQIUSHENGDIAN。ZICONG“DINGWEIZHIFU”JIEKE·DONGQIUDIGUANWANG(Jack Trout)1969NIANSHOUCITICHUSHANGYELINGYUDE“DINGWEI”GAINIANYILAI,JINGGUO50NIANDEFAZHAN,DUIQUANQUFANWEIDESHANGYEJINGZHENGHEQIYEGUANLI...